Unlike SEM Search Engine Marketing which highly depends on advertising budget, SEO is the tool to improve the solid and permanent positioning of your website in the search results without cost of advertising. When a user performs a search engine search on the sites such as Google.com, results are displayed in millions over thousands of pages. But the user will normally not go beyond the second page. The idea is to make your website link appear on the first pages and that too among the top results. However, we realize that SEO is not about cheating the search engines into improving your ranking. It is about adding value to the lives of prospective customers.